Wednesday, June 11, 2014

Edge of Tomorrow: It's Not Dead Yet

Why is everyone so ready to write off the movie Edge of Tomorrow as this summer's first big-budget flop?  I would love to see the numbers turn around and make these experts eat their words.

Why did the movie do so terribly in the US (so far)?  I can tell you why ...

#1) The title really sucks.  The movie is much more exciting than its title.
#2) The poster looks boring, too.
#3) People are hesitant to see another Oblivion (though, I liked that movie--it wasn't too bad).
#4) Tom Cruise and his wacky religion.  Yeah, I've seen people online complaining about that.

But something else is happening.  People are talking about this movie.  It's much better than Oblivion.  Tom Cruise actually did a good job in this role and is not too annoying.  (Some will even enjoy seeing him cut down in the beginning of the film.)  The action is awesome, and the plot is interesting.

I wouldn't be surprised if this movie enjoys a steady cash flow over the next few weeks.  Let's look at some numbers.

Edge of Tomorrow had a production budget of $178M.  Domestically, it earned only $29M over the weekend.  As of June 10, its cumulative is now up to $35M.  That sounds pretty paltry, doesn't it?

As usual for Tom Cruise, the foreign market is eating up this movie.  It's already eared $111M in the foreign market, bringing the total to $146M so far.  It will definitely end up covering the production costs.  It still has a long ways to go to meet other costs, though.

I don't think it's over, yet.  I'm hoping that those who've seen it already will tell their friends, and we'll see another wave of viewers in the next couple of weeks.  Don't let the experts tell you NOT to see this movie because it's DOA.  Rather, go and enjoy this before it leaves theaters.

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